A Chinese airline has been criticized over its plans to have its flight attendants dress as maids as part of a promotion.
Low-cost carrier Spring Airlines, which is based in Shanghai, posted picture of the new uniforms on its Facebook page last week, has so far received 543 ‘Likes’ and 81 ‘Shares’.
The airline has looked to its Facebook subscribers for other on-board costume ideas and suggestions so far have ranged from school uniforms to superheroes and villains.
But not everyone was happy, with comments including: "You've gotta be kidding me. Objectifying flight attendants is the last marketing/promotion strategy you wanna use. I wonder what your passenger demographics look like. I do hope this marketing move is supported by solid market research."
The airline responded: "Thanks for your feedback! We'll never objectify any of our staff; in fact this idea came from our international crew of qualified Chinese, Japanese and Thailand cabin staff."Concerns were raised over the health and safety risks of the risqué uniforms, which include short skirts and high heels.