ANA is delighted to reveal that the new uniforms will be designed by acclaimed fashion designer Prabal Gurung, whose designs have been worn by First Lady Michelle Obama, the Duchess of Cambridge and Lady Gaga.
Prabal Gurung was born in Singapore, raised in Nepal and began his design career in New Delhi. He then moved to New York where he studied at Parsons The New School for Design while interning with Donna Karan. Upon graduating, Gurung joined the design team at Cynthia Rowley before assuming the role of design director at the iconic Bill Blass. In 2009, Gurung launched his own collection, PRABAL GURUNG, at New York Fashion Week.
The new uniforms will be worn by almost 10,000 ANA staff members from second half of 2014. The design of the uniforms will be unveiled in the coming months.
“The uniform worn by our cabin attendants and ground staff is the most highly visible form of branding for our customers,” said Toshitaka Watanabe, Senior Vice President responsible for CS Promotion and Products & Services Innovations. “ANA is thrilled to work with Prabal, one of the most promising and celebrated designers of his generation, to create a new concept for ANA, helping us to deliver the highest level of Japanese hospitality to our customers.”
The new uniform will be introduced to celebrate the sixtieth anniversary of the company, which occurred last year. In line with this, Prabal Gurung was briefed to create a design which conveyed a feeling of “new challenges” and “evolution” and we wanted our Ground Staff and Cabin Attendants to look radiant. The uniforms will also convey a sense of Japanese hospitality.