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SAS launches brand new service concept

  • Published by Vedat
On Sunday 9 June 2013, SAS is launching its brand new service concept: SAS Go and SAS Plus, to replace Business Class, Economy Extra and Economy Classes.
sas logoThis change reflects SAS’ rigorous on going investment strategy to offer its customers the most modern flight experience in Europe.

After a very smooth transition, bookings opened on Saturday 1 June with the first flight taking off on 9 June.

The new service concept was developed in close dialogue with SAS’ customers and employees and through suggestions posted through My SAS Idea, SAS’ open forum for ideas.

The number of passengers who travel more than five times a year is increasing. Traditionally, flying used to be divided into business journeys and leisure journeys, but passengers now want the same convenience and comfort whether they are travelling on business or for leisure.

“SAS’ most important job is to get customers where they want to go, when they want to go, and to do this as simply as possible. Modern passengers want simplicity and convenience on their journeys, when they are travelling both for business or pleasure. These two new attractive service classes we are launching give these passengers exactly what they want,” says Rickard Gustafson.

The prices for SAS Go are similar to the prices of the old Economy tickets. With SAS Plus, passengers get better value for money as the ‘from price’ is on average around 30% lower than the 'from price’ of today’s flexible products. And they include more services.

In the price of the new service classes are included more services than before. SAS Go always includes a checked bag at no extra charge, newspapers, coffee or tea on board, as well as several services to save time, including mobile check-in, and seat selection.

SAS Plus includes two checked bags at no extra cost, SAS Fast Track, lounge access, meals and drinks on board, as well as double the number of EuroBonus points; all of this is on top of the benefits offered by SAS Go. Breakfast is served to all passengers on domestic flights in Sweden, Norway and Denmark.

The move to SAS Go and SAS Plus also includes a brand new concept on board, with the traditional airplane tray being replaced by an airborne cafe. The launch of Our Cafe will see all passengers on board being offered the same range of food and drink. More information on Our Café enclosed.

Facts about SAS Go and SAS Plus:

SAS Go – a lot

SAS Plus – more

24-hour money-back guarantee

Tickets can be changed for a fee

Check in at sas.se, by SMS, at the airport or on the SAS app

One bag weighing 23 kg per person

Boarding card on your mobile

Free seat selection

Newspaper, coffee & tea

Free breakfast before 09:00 on domestic flights

Sale of food & drink on board

100% EuroBonus points



24-hour money-back guarantee

Tickets can be changed and refunded

Child discount

Check in at sas.se, by SMS, at the airport
or on the SAS app


One bag weighing 23 kg per person

Boarding card on your mobile and your gate on an SMS

Free seat selection

Newspaper, coffee & tea

Free breakfast

Food & drink on board included

200% EuroBonus points

FastTrack

Access to SAS Lounge

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