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Routes Asia 2014 to Showcase Kuching to the World

  • Published by Vedat
Routes Asia, the largest route development forum for the entire Asia region, will take place in Kuching in the State of Sarawak, Malaysia from 9-11 March 2014.

Routes Asia is the meeting place for around 800 delegates representing over 80 airlines, 250 airports and almost 60 countries. The hosting of one of Asia’s most important civil aviation events is testimony of the growing importance of Kuching as an international air hub and destination.

Hosted by the State Government of Sarawak and co-hosted by Malaysia Airports Holdings Berhad (MAHB), the forum is expected to attract around 100 leaders from the airports and airlines industries, tourism authorities and policy makers.

Datuk Amar Abang Haji Abdul Rahman Zohari Bin Tun Datuk Abang Haji Openg, Minister of Tourism, Sarawak, in announcing the event at a media briefing here said, “The hosting of Routes Asia 2014 right after the success of the ASEAN Tourism Forum 2014 in January augurs well for Kuching’s future as an international air hub and destination. The attention being paid to Kuching and Sarawak in general with its unique combination of adventure with elements of nature and culture is long overdue.”

Along with the face-to-face Meetings which form the core of the event, Routes Asia 2014 will also see a series of Route Exchange Airline Briefings given by senior airline executives and the Routes Asia Strategy Summit which will see an impressive line up of senior industry executives. The Routes Asia Strategy Summit will cover some of the major topics affecting the Asia region, including "The Future of LCCs in Asia" and "Emerging Outbound Tourism Markets".

Speakers at the summit include Azran Osman-Rani, CEO of AirAsia X, Andrew Cowen, Deputy Chief Executive Officer, Hong Kong Express, Dr. Hugh Dunleavy, Director of Commercial, Malaysia Airlines and Vijay Poonoosamy, VP International Affairs Etihad amongst others.
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