At ITB in Berlin, Routes (part of UBM live) and the World Tourism Organization (UNWTO) reached an agreement to work together to advance the understanding of all matters that concern air connectivity and travel facilitation.
Routes and UNWTO will collaborate on the development of programmes beginning with Routes Africa 2014, which will take place 22-24 June this year. This event will address the key factors of infrastructure, air connectivity and visa facilitation within Africa, a priority for both Routes and UNWTO.
The conference will also identify the key challenges and explore practical ways to unlock the benefits and opportunities of sustainable aviation growth. The programme will bring together a wide range of aviation based companies who wish to conduct business to, from and within the African region. “We are excited to be partnering with UNWTO, the leading international organization in the field of tourism. Routes has been supporting the world’s airline, airport and tourism authorities for the past 20 years in order to facilitate air service development and are well equipped to add significant value to UNWTO’s work in this area,” said Katie Bland, Director Routes, UBM Live continuing: “With this agreement we have had the opportunity to empower our relationship with UNWTO, of which we are an Affiliate Member, whose vision and global coverage closely matches with our own. We are both committed to promoting sustainable aviation and tourism growth in Africa and around The World.” “Considering that over 50% of the world’s international tourists arrive to their destinations by plane, promoting air connectivity and a closer alignment between tourism and aviation policies is one of UNWTO main priorities”, said Taleb Rifai, UNWTO Secretary-General.