Virgin Australia and Tourism Australia to increase marketing partnership

  • Published by Ozgur Tore

Tourism Australia and Virgin Australia today announced another major expansion to their marketing partnership to further strengthen inbound tourism to Australia.

tourism-australia14Under the new arrangement, the two parties will increase their annual partnership for Financial Year 14/15 to $A8 million, doubling the funding agreed upon 12 months ago and taking the total value of the three year partnership to up to $A16 million.

The additional funds will support the partnership’s overall focus on key inbound visitor markets to Australia.

"As we enter our fifth year of flying direct between Los Angeles and Australia, the United States remains a strong focus for us and we look forward to working with Tourism Australia to continue to grow inbound tourism from this and other key global markets", said Virgin Australia Chief Customer Officer Mark Hassell.

Tourism Australia Managing Director, John O’Sullivan, said the extension of its marketing agreement with Virgin Australia meant significant extra dollars would be put towards promoting Australian tourism within some of its traditional overseas markets.

"This increase in funding for the partnership recognises the opportunity for further growth from some of our highest volume and most valuable markets. It's great deal for Australian tourism and great timing, on the eve of Australia's biggest annual trade event here in Cairns," Mr O'Sullivan said.



Spend a Romantic Weekend in Tallinn, Estonia

Spend a Romantic Weekend in Tallinn, Estonia

Beginning of December 2016, me and my wife visited Tallinn, the capital of Estonia, and if you are searching for a romantic weekend, then you should consider Tallinn. The Estonian capital offers tra...

Best of Greek Islands with Celestyal Cruises

Best of Greek Islands with Celestyal Cruises

In Summer 2016, I had chance to sail to Greek Islands with the Celestyal Cruises. In an organization with Karavan Cruises, travelers enjoyed best of Greek islands with Celestyal and received a compl...

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

ftnNEWS would like to present you a unique vacation idea here in Turkey: Cappadocia Region. Located on the central Anatolia plateau within a volcanic landscape sculpted by erosion to form a successi...