Etihad Airways today unveiled a new brand which will enhanced network and frequent flyer benefits giving consumers more choice.
The new brand; Etihad Airways Partners brings together like-minded airlines to offer customers more choice through improved networks and schedules and enhanced frequent flyer benefits.
Initially, six airlines will participate in the new partnership - airberlin, Air Serbia, Air Seychelles, India’s Jet Airways, Darwin Airline, and Etihad Airways.
However, any airline can become an Etihad Airways Partner even if it is part of an existing alliance, such as airberlin, which is a member of oneworld.
The key emphasis for Etihad Airways Partners is a strong commercial partnership and shared values.
“The potential for network alignment to maximise flight connectivity for passengers, together with a shared passion for superior service, are central to the ethos of the Etihad Airways Partner concept,” said James Hogan, President and Chief Executive Officer of Etihad Airways.
“The Etihad Airways Partners logo is a seal of excellence and global cooperation. It will be displayed on aircraft and on branded materials by a group of airlines working together to connect travellers around the world, and increasingly to harmonise standards in the air and on the ground.”
Mr Hogan said Etihad Airways Partners differed from legacy airline alliances by offering benefits well beyond pure commercial cooperation.
Etihad Airways Partners will also have access to economies of scale and operational synergies such as centres of excellence, shared sales teams in certain destinations, joint procurement of services and supplies, and shared pilot and cabin crew training at the Etihad Airways facilities in Abu Dhabi.