On Thursday, Jens Bischof, Member of the Lufthansa German Airlines Board Product, Marketing & Sales and Chief Commercial Officer announced what’s new for Lufthansa. Speaking to the visitors of ITB Berlin, Bischof said : “In 2015, our customers will experience the best Lufthansa there has ever been. Over the past few years, we have invested billions in completions, quality and services on behalf of our passengers, who will now benefit from this investment.”
From the third quarter of this year, all Lufthansa long-haul aircraft will be upgraded with the latest cabins and state-of-the-art seats in every travel class. In addition, the powerful FlyNet broadband internet service will be available on board all long-haul flights. This will bring the largest and most comprehensive retrofit programme in the company’s history to a successful close.
In addition to the new cabins, flight attendants in Business Class will be providing their passengers with even more personalized care in future and tailoring their service to the individual needs and expectations of guests. This will include the introduction of an innovative “Business Class Restaurant Service” on long-haul flights this summer, which will see the in-flight service being modeled on the culinary experience provided by a high-class restaurant: Tables will be set individually, and meals and drinks will no longer be served from the trolley, but will instead be brought directly from the galley to passengers individually. Each flight attendant will have a set number of passengers for whom they will act as a personal host and point of contact. There will be additional cabin crew in Business Class on long-haul flights to enable this.
The new pricing concept for German and European routes is also more closely tailored to the individual needs of passengers. It will still be possible for customers to book a flight in Business Class, but in future, they will have more options. And in Economy Class, passengers will always be able to choose from three different fare options. This means that they will be able to decide for themselves which services they would like to use and pay for. The three new fare options – Light, Classic and Flex – will be introduced in Economy Class for flights within Europe from autumn 2015. Tickets will be available for purchase from the summer.
The new Light fare will be the best-value option for passengers who are only travelling with hand baggage and who do not wish to check in any luggage, nor make use of any of the rebooking and refund options. The Classic fare allows passengers to take one piece of luggage free of charge, as well as giving them the opportunity to reserve their preferred seat as soon as they make their booking. If necessary, the Classic fare can be rebooked for a fee. The Flex fare offers the most attractive overall package with many services included, as well as the possibility to rebook at no charge and, if necessary, to obtain a refund for a fee. In addition, travelers who have booked the Flex fare will be able to take an earlier flight on the day of their booking in future, without being required to pay a surcharge for what may be a more expensive booking category. Finally, Business Class will still be available to business and leisure travelers on all flights and will include the familiar benefits, such as lounge access, a greater free baggage allowance, an unoccupied neighboring seat for more privacy and extra air miles.
The three new Economy Class fares, which will always be available, will have their services and features displayed clearly and transparently for travel agencies and passengers, making it quicker and easier to compare fares at a glance. It will also be possible to combine the different fare options when booking outward and return flights.
All Lufthansa passengers will still receive a free drink and snack service on board with all fare options. They will also be able to take hand luggage on board, select their seat when checking in less than 23 hours before departure and earn miles with Miles & More, as these will remain set features of a Lufthansa flight with no extra charge. As is already the case, ticket prices will depend on the route and the level of availability, and the differences between them will be even more pronounced as a result of the new fare options outlined. Details of the new fare options for Economy Class on German and European flights will be outlined when tickets go on sale in the summer.
Five new “dream” destinations for tourists
No fewer than five new long-haul destinations will be added to Lufthansa’s flight timetable in the coming autumn. The 15 additional flights per week to the “dream” destinations Tampa, Cancún, Panama, Malé and Mauritius will make Lufthansa’s route network even more attractive, particularly for holidaymakers and leisure travelers. Guests will be able to enjoy the flights in Business, Premium Economy or Economy Class.
With its newest destination in Central America, Lufthansa is expanding the scope of its partnership with the Panamanian airline and Star Alliance member Copa Airlines. Lufthansa customers will be able to comfortably reach more than 50 further destinations in Central and South America as well as the Caribbean with this partner airline.
Jens Bischof says: “The addition of attractive new destinations to our route network combined with our quality and service offensive will not just impress our passengers, but also excite them. For our customers, 2015 marks the beginning of a new calendar – the best Lufthansa of all time.”