Etihad Airways becomes one of the main partners of the Zurich Film Festival, which takes place from 24 September to 4 October 2015. Thanks to the partnership, Etihad Airways promotes its brand at various locations around the Zurich Film Festival venue. The carrier's brand will also be integrated into the festival’s campaign on print, digital, cinema, TV, radio and outdoor channels.
The airline has also been announced as the exclusive partner of a green carpet gala premiere, a talent competition for aspiring filmmakers and the International Film Music Competition.
In conjunction with Etihad Regional, airberlin and Abu Dhabi Tourism and Culture Authority, Etihad Airways will be running a range of exciting promotions in an exclusive film lounge at the popular Festival Centre - a hub for thousands of festival visitors every year.
As part of the partnership, Etihad Airways and its partner airlines will fly many of the high-profile international celebrities, industry figures and media representatives to Zurich, and giving them an opportunity to experience the airlines’ award-winning products and services.
An Etihad Airways mobile product display unit will also be present at the festival showcasing the airline’s new First, Business and Economy Class products, services, and brand experience to the festival attendees.