Qatar Airways presents a new football-fueled safety video that will attract attention of football fans; especially fans of Barcelona Football Club. Passengers will be entertained as they start their travel with Qatar Airways. A break from industry norms, this fresh and unique 4-minute safety video features Barcelona’s La Liga players – Messi, Suarez, Neymar, Pique, Rakitic and Mascherano – alongside fans and Qatar Airways crew.
Scenes from the new video show the players bringing important safety messages to life in a uniquely FC Barcelona way, including Suarez taking to the pitch in a life vest, Pique causing a stir as he arrives and also demonstrates the ‘brace position’. Filmed mainly at Camp Nou Stadium, the home of FC Barcelona, the video features many familiar sights for fans such as the pitch, the stands, the changing rooms and even the team bus.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker said: “Qatar Airways is renowned for being an award-winning and ambitious airline consistently delivering a superior experience for our passengers. But we are also a young company and as such we understand the need to stay fresh, relevant, and to have fun. With people travelling more frequently we saw a need to reinvigorate the safety video moment and by inviting our partners at FC Barcelona to join us we have something truly unique and attention-grabbing. I believe that having FC Barcelona global superstars as our safety ambassadors reinforces our commitment to operational excellence.”
Today’s announcement adds another facet to the official sponsor relationship between FC Barcelona and the airline but it is not the first time the FCB players have taken to the big screen for Qatar Airways. Previously they could be seen in the FCB and Qatar Airways videos from 2015 and 2014. The new safety video is expected to further strengthen brand awareness by not only engaging with the passengers that travel with Qatar Airways but also, within the FCB global fan base that exceeds 80 million people on Facebook alone.
The new video will be shown on Qatar Airways state-of-the-art in-flight entertainment system, airing on aircraft from December 2015.