Qantas will partner with Disney.Pixar on the highly anticipated Australian premiere screening in mid-June of Disney.Pixar’s “Finding Dory”, the sequel to the much loved “Finding Nemo”, based around Dory’s journey from the Great Barrier Reef to the coast of California to reunite with her family.
Qantas Group Executive of Brand, Marketing and Corporate Affairs, Olivia Wirth, said the release of the film was a perfect opportunity to promote tourism and raise awareness of protecting the Reef. Qantas has a long standing relationship with the Great Barrier Reef Foundation to promote the ongoing conservation and preservation of the reef.
“Qantas will launch a joint promotion focused on bringing families together for the Australian premiere. It’s the ideal platform to introduce a new generation of Australians to the Reef, and talk about how crucial it is that we protect this amazing part of our environment,” Mrs Wirth said.
The national carrier will promote the Great Barrier Reef through an integrated domestic marketing campaign with Tourism Events Queensland, aimed at encouraging more visitors to the state to experience the beauty of the Reef for themselves.
Qantas will also install Great Barrier Reef Finding Dory-themed artwork in the travelator at Qantas’ Sydney Domestic Terminal while Great Barrier Reef video content will feature on the airline’s domestic inflight entertainment throughout June and July.
Qantas will feature the Great Barrier Reef as part of a special 16 page cover story in its in-flight magazine Qantas Spirit of Australia with a readership of more than half a million people, with millions more accessing the content online at Qantas Travel Insider or via the Qantas Magazine App. In January, Qantas launched a new tourism-themed safety video, which showcases some of the natural beauty Australia has to offer to the airline’s 30 million passengers a year.