Windstar Cruises has redesigned its logo and brand insignia as part of a comprehensive plan to refine marketing communications.
Inspired by Windstar’s continued commitment to unique luxury travel, the new logo presents a polished new look to dramatize Windstar’s casually elegant, yacht style experience in the luxury cruising industry.
The logo’s classic, serif typeface with a slightly taller initial capital letter is a modern interpretation of the elegant type styles closely associated with the yachting lifestyle. This is balanced by the flourish and star emblem. Placed behind the first letter and coming to rest above the “I,” the emblem draws its inspiration from soft breezes, gentle waves, and clear nights that are part of the intimate experience of small ship cruising.
"We wanted a refreshed look that keeps pace with the company as we enter into a new era of growth as the market leader in small ship cruising, yet still reflects our heritage of sailing,” said Hans Birkholz, president and chief executive officer of Windstar Cruises. “We will also be launching a new website in June of this year to align with our fresh image.”