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MSC Cruises announces partnership with Chicco

  • Published by Ozgur Tore

MSC Cruises and Chicco have joined forces to make a range of Chicco's outstanding products available to families in custom-built children areas on six ships of the expanding MSC Cruises fleet.

MSC-LiricaMSC Cruises and Chicco partnered to offer an ideal vacation for families with very small children free of any practical worries. Indeed, the well-being of babies is at the heart of the partnership and everything has been thought of in order to help parents handle the schedule of a baby's day: feeding, napping, changing and all other necessities.

Gianni Onorato, CEO of MSC Cruises said, "With this new collaboration MSC Cruises improves even more its family-oriented offers and services. We always have the safety of our guests in mind, especially children, and Chicco embodies exactly that, as well as the 'made in Italy' label that both our companies proudly represent across the world. We offer tailor-made vacations mixed with incomparable hospitality. The partnership with Chicco is set in the long term as they will play an essential role also in the design of specific and innovative kids' areas in the ships that are being built in France and Italy."

MSC Cruises has made available on board a wide choice of Chicco childcare equipment, including strollers, bottle warmers and baby backpacks for shore excursions, to make cruising even simpler for families with babies and toddlers.

MSC Cruises will also give families a "Baby Globetrotter"– a printed guide packed with information on services and mini-club activities, game ideas, kids menus and handy tips for family excursions according to the ship's itinerary.

Furthermore, the Chicco Observatory, a developmental research lab focusing on the under threes, will provide the special training of MSC staff who will manage onboard childcare and give advice to families, in order to enjoy a relaxed and entertaining family cruise.

The collaboration between MSC Cruises and Chicco will be enhanced with the building of special areas on two Lirica class ships within the Renaissance Program*. These areas will also be found on the new ships to be built by STX France and FINCANTIERI.

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