P&O Cruises’ new ship Britannia will boast Britain’s largest floating art collection, containing more than 8,000 artworks, when it launches in March next year.
The multi-million art collection represents a new approach by the company with works having been chosen to complement and enhance Britannia’s interior designs to give the feel of a luxury hotel.
Pieces ranging from paintings and bronze sculptures to ceramics and paper wall reliefs have been created by a wide variety of artists – most of them British – with some from as far afield as Japan, Australia and South Africa.
Most of the artists are women, a factor which art consultant Tom Tempest-Radford – who has compiled the collection in conjunction with Britannia’s designers Richmond International – credits with bringing a different feel to the ship.
“Women are better at surfaces and textures and Britannia has a huge variety of really crafted materials that create an incredible depth of flavour,” he said.
Artisans have varied from painters and potters to sculptors and ceramicists, along with jewellers, goldsmiths and silversmiths. Some have made single artworks for Britannia, while others have made hundreds or even thousands which, in some cases, has involved an entirely new approach to create bespoke pieces.
The decision to integrate Britannia’s artworks with its interior style has ensured a consistency of design and attention to detail that runs throughout the ship, creating a sophisticated, yet comfortable, ambience.
Tom Tempest-Radford explained: “Most of the artworks are abstract and people will regard this as modern, but they will be amazed at how it works seamlessly together. It is based on the sea and music and the whole thing together is a symphony.”
He added: “Britannia is going to be very different to other P&O Cruises ships and it will set a new standard, which could make it a game-changer.”
*A seven-night cruise on Britannia starts from £599 per person for a Select Price. Departing September 5, 2015, the price includes an inside cabin, full board meals, round the clock kids' clubs and entertainment on board. To book, visit www.pocruises.com, call 0843 373 0111