Princess Cruises and Discovery Consumer Products, the licensing arm of Discovery Communications the world’s #1 pay-TV programmer, announced their collaboration to create Discovery At Sea, interactive onboard activities and shore excursions to entertain and delight families aboard Princess ships.
The new Discovery At Sea cruise vacations will feature themed tours, science activities, hands-on programs and games based on Discovery’s breadth of brands and programming. Debuting on Princess Cruises’ ships in early 2015, the interactive experiences are designed to bring to life the nature, wildlife and history of the regions guests are sailing.
Discovery At Sea content will be based on top-rated Discovery network properties from Discovery Channel, TLC, Animal Planet and Science Channel. Some of the integrations guests will experience are based on Shark Week, Mythbusters and Deadliest Catch.
To further enhance the cruise experience, Princess ships will feature a lineup of television programming including hit shows from Discovery Channel, Animal Planet and TLC. Discovery limited-time-only merchandise will also be available onboard, offering passengers a chance to bring home branded keepsake souvenirs.