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Royal Caribbean expands investment in China vacation market

  • Published by Ozgur Tore

Tianjin port

Royal Caribbean International increases its commitment in growing China vacation market with introduction of new home for its third Quantum-class ship, Ovation of the Seas. The cruise line has selected Tianjin as its home base for Ovation of the Seas. Launching in April 2016, Ovation of the Seas will be the cruise line’s fifth cruise ship based in the region.

“Cruising has become very popular for Chinese consumers and Royal Caribbean is already capturing their imaginations with our industry-leading cruise ships,” said Bayley. “We are furthering our commitment by bringing two of the world’s newest and most advanced Quantum-class cruise ships to the region. In addition, we are significantly expanding our investment in the training and employment of Chinese talent so they can join us in delivering our amazing and distinctive vacations to Chinese travelers.”

Currently under construction, Ovation of the Seas will join Quantum of the Seas, Mariner of the Seas, Voyager of the Seas and Legend of the Seas in the China seas. The five ships will comprise the largest fleet deployment for any cruise brand in China, homeporting in four metropolitan Chinese cities – Shanghai, Tianjin, Hong Kong and Xiamen – and primarily sailing three- to 12-night itineraries to destinations in Japan, Korea, Taiwan and Vietnam. Royal Caribbean’s summer 2016 Asia adventures will open for booking in August 2015.

In addition to committing ships to the region, Royal Caribbean is investing in people shoreside. The cruise line created a curriculum with the Tianjin Maritime College in August 2014 in order to attract, train and employ more Chinese talent. In the 13,000 sq. ft. school, students are instructed in the skills needed for a successful culinary or restaurant service career with Royal Caribbean. The cruise line has already hired more than 3,000 graduates and hopes to expand the program to accept more students and work with colleges in other Chinese cities.

Once launched, Ovation of the Seas’ maiden sailings will include a 52-night Global Odyssey from Southampton, U.K. to Tianjin. Vacationers can be among the first to experience the new ship on the 2016 Ovation Global Odyssey, which will open for sale on Thursday, March 26, 2015. Five itineraries will take guests to some of the world’s most iconic cities:

   A seven-night England to Barcelona cruise, departing May 3, 2016 from Southampton

   16-night Barcelona to Dubai cruise, via the Suez Canal, departing May 10

   14-night India and Southeast Asia cruise, departing May 26 from Dubai to Singapore

   Three-night Malaysia cruise, departing June 9 on a roundtrip sailing from Singapore

   And 12-night Exotic Asia cruise, from Singapore to Tianjin.

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