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TV blockbuster ‘Fortitude’ increases demand for Fred. Olsen’s Spitsbergen, Greenland and Iceland cruises

  • Published by Ozgur Tore

Fortitude

Sky Atlantic’s highly-acclaimed psychological thriller, Fortitude – set in Pyramiden, Spitsbergen, the fictional Arctic settlement of Fortitude – has been helping to increase interest at Fred. Olsen Cruise Lines, as Spitsbergen, Greenland and Iceland are amongst the top-selling itineraries for 2016.

In its 2016/17 cruise programme, Fred. Olsen is offering guests the chance to visit this fascinating region on five different cruises, including Balmoral’s 14-night L1615 ‘The Wonders of Spitsbergen’ sailing, to explore the snow-capped mountains, glaciers and elusive wildlife of Svalbard, the Norwegian archipelago in the Arctic Ocean.

Another highlight of Fred. Olsen’s 2016 itineraries is its 15-night D1615 ‘Exploring the Fjords of Greenland’ adventure on board Boudicca, for adults only.

Black Watch’s nine-night W1613 ‘A Taste of Iceland’ cruise in Summer 2016 will take guests to experience the majestic volcanoes, boiling mud pools, spurting geysers, sprawling glaciers and picture-perfect waterfalls of this intriguing country, not forgetting the abundance of spectacular wildlife: dolphins, whales and flocks of native sea birds.

Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise Lines, said, “There is an increasing trend amongst holiday-makers to want to visit the set of their favorite TV series and films, and Fred. Olsen’s range of Spitsbergen, Greenland and Iceland cruises in 2016 is proving particularly attractive to these ‘set-jetters’, as they are known, where they can visit the fictional settlement and filming location of their favorite TV programme, ‘Fortitude’.

“We have seen record-breaking sales in March this year, following the launch of our new 2016/17 itineraries, which feature cruises that take in unique and lesser-known destinations; a trip to these isolated locations is a truly breathtaking experience, for seasoned travelers, artists, photographers and wildlife enthusiasts alike.”

In recent years, Ben Stiller’s hit movie, ‘The Secret Life of Walter Mitty’, has also served to heighten interest in Iceland, were the country features prominently, also acting as a stand-in for Greenland and Afghanistan. In Sky Atlantic’s TV smash ‘Game of Thrones’, Iceland also doubles as the fictional continent of ‘Westeros’.

Fred. Olsen’s new 2016/17 cruise programme went on sale on 5th March 2015 and led to record-breaking sales for the month of March, with a total of £22.4 million taken in bookings, beating the previous record of £17.8 million in March 2014. An amazing £2.1 million was also taken in revenue on the day after the launch, on Friday 6th March 2015, making it the highest-selling day ever in Fred. Olsen’s history.

For further information on Fred. Olsen Cruise Lines, visit the website at www.fredolsencruises.com Book online, call Reservations on 0800 0355 242 (Monday to Friday, 8am to 8pm; Saturday, 9am to 5pm; Sunday, 10am to 4pm), or visit an ABTA travel agent.

Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

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