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Holland America Line sets sail with the most-visited national museum in the Netherlands

  • Published by Ozgur Tore

Rijksmuseum

Holland America Line is celebrating its Dutch heritage in a new partnership with Rijksmuseum, the most-visited national museum in the Netherlands. Holland America Line’s ms Oosterdam sets sail with Rijksmuseum. Through the collaboration, the “Rijksmuseum at Sea” created by Rijksstudio will be installed on the cruise ship during its scheduled dry dock in April 2016 and then move fleetwide over the next several years.

The line has also become a new sponsor of the Rijksmuseum.

Reproductions of some of the museum’s most famous masterpieces will be showcased throughout the ship and a dedicated space onboard will invite guests to explore their own creativity through guided art workshops. Guests will be able to view videos about the museum and its collections on the in-stateroom television, while enrichment programs and presentations by Rijksmuseum staff will be available on select cruises. Guests also will have the opportunity to purchase special branded Rijksmuseum merchandise in the onboard shops.

“Great works of art have always been the centerpiece of our onboard décor, and we’re excited that this partnership with Rijksmuseum will add some spectacular reproductions to our collection of more than 1,300 pieces fleetwide,” said Orlando Ashford, Holland America Line’s president. “Through art, like travel, we see things differently; we open our eyes to the world around us and see things we may never have experienced before.”

Rijksmuseum has a collection of a million objects dating back to 1200, with 8,000 works currently on display. Guests visiting the museum can see masterpieces by Dutch painters including Rembrandt, Frans Hals, Johannes Vermeer and Jan Steen.

Rijksmuseum was founded in The Hague, the Netherlands, in 1800 and offers a representation of Dutch art and history, as well as European and Asian art from the Middle Ages to today. Rijksmuseum moved to Amsterdam in 1808 and was first located in the Royal Palace; it moved to its current location in 1885. In 2003, the main museum closed for a 10 year renovation and reopened in April 2013. Today the museum hosts nearly 2.5 million visitors.

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