Westin Hotels & Resorts announced the launch of a global, brand-wide Associate Enrichment Program that will introduce the brand’s “Elements of Well Being Platform” to its associates around the world through key touch points.
Borrowing from the brand’s signature guest experiences, Westin will now make available special programs for associates designed to inspire healthy choices and overall well-being both in and out of the workplace.
The three main components of the enrichment program, SuperFoodsRx™, WestinWORKOUT® and Breathe Westin®, will be extended into property’s back-of-the-house and a designated “Well Ambassador” at the hotel will be charged with overseeing all aspects of the program. Expanding on Westin’s recent partnership with New Balance, housekeepers at select properties will also receive New Balance athletic shoes to wear during their shifts. The Associate Enrichment Program will roll out to more than 25,000 associates at 181 Westin properties worldwide throughout 2011.“Westin’s entire brand positioning stems from our mission of helping our guests better themselves and now we are going to do the same for the people who bring our brand promise to life everyday – our family of Westin associates,” said Brian Povinelli, Global Brand Leader, Westin Hotels & Resorts. “We want our associates around the world to experience our philosophies firsthand which will help them better bring the Westin brand promise to life for our guests.”