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Best Western unveils 2 new brands

  • Published by Ozgur Tore

Best Western International executives revealed plans for two new brands at the company's annual convention last week in Toronto.

bestwesternThe first brand, "Vib," will fall under the boutique lifestyle segment and will offer amenities such as virtual concierge services, automated check-in and social public spaces to target millennials.

The second, the BW Premier Collection, will be a soft brand composed of carefully picked hotels in primary markets.

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