Menu

PATA Confirms Two New Executive Appointments

  • Published by Vedat

The Pacific Asia Travel Association (PATA) announced the appointment of Mr Stu Lloyd as Senior Director – Marketing and Membership Services and Mr Reid Ridgway as Regional Director – Asia.

The two new positions, based at PATA’s head office in Bangkok, will play a vital role in PATA’s mission to build the business for its members.

As Senior Director – Marketing and Membership Services, Lloyd will be responsible for PATA’s regional directors and for the association’s membership development and marketing activities.

Lloyd has 15 years' of multi-disciplinary cross-sectoral experience in the travel and tourism industry in Asia Pacific. Prior to joining PATA, Lloyd was Director for Worldsmith360, a tourism marketing and travel communications consultancy based in Thailand. He has a proven track record of award-winning integrated marketing campaigns and loyalty programmes. He previously worked for FCB Singapore, Lloyd Martin, Saatchi & Saatchi, Ogilvy & Mather and other advertising agencies in Singapore, Hong Kong, Sydney and Auckland.

As Regional Director – Asia, Ridgway takes on the role of overseeing PATA’s membership servicing for the association’s largest and most diverse region.

Ridgway has 20 years' experience in strategic marketing, communications and consultancy, half of that in Asia, including international development agency work. Prior to joining PATA he was a Senior Communications Officer for a UN FAO project, working with eight Asian Governments. He has also worked for Luxembourg Development as a strategic consultant to the Lao National Tourism Authority and as the Founder and Managing Director of the award winning Ecotourism Training Center in Phuket, Thailand. Ridgway will report to the Senior Director – Marketing and Membership Services.

PATA Interim CEO, Mr Bill Calderwood, said: “We are delighted to have recruited two candidates of such high calibre. We believe their experience and contributions will play a crucial role in the implementation of the many new strategies and programmes we are developing as part of our new strategic direction to build the business for our members.” 

Lloyd and Ridgway will commence their new positions at PATA head office in early August 2011.
Advertisement

Destinations

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

ftnNEWS would like to present you a unique vacation idea here in Turkey: Cappadocia Region. Located on the central Anatolia plateau within a volcanic landscape sculpted by erosion to form a successi...

Fascinating Tunisia

Fascinating Tunisia

Recently I have visited Tunisia as a familiarization trip organized by the Tunisia Tourism Ministry with the support of Tunis Air. Tunisia is not only a beach holiday destination. It also offers a r...

City of beauties: Kharkiv

City of beauties: Kharkiv

Kharkiv or in Russian Kharkov, located in the northeast of Ukraine, is the second largest city in the country with a population of over 1.5 million inhabitants. Thanks to the European Football Champ...