Menu

Swedish Business Travel Association appoints Senior Advisor

  • Published by Vedat

The Swedish Business Travel Association, SBTA, has announced the appointment of Cathrine Lundberg as a Senior Advisor to the association.

swedish-sbtaThe Swedish organisation has created the role to provide free consultation to all new and existing buyer members of the association as an added value service. The move brings the expertise of Sweden’s best travel management expertise to the whole Swedish market as Mrs Lundberg also fulfils the role of leading the SBTA Global Network, a group of 12 travel managers from Sweden’s top companies, who meet regularly to discuss strategies and operational tactics.

The Senior Advisor will also be supporting the General Manager and the Board of the Association, as well as sharing her extensive international connections and experience with the SBTA members.

The Swedish Global Network is linked to the Nordic Benchmark Group and the European Strategic Benchmark Group created under the Global Business Travel Association, a move designed to create joined up thinking across senior buyer networks in the Nordics, Europe and beyond.

Talking about the creation of the group, Lotten Fowler, General Manager of SBTA said ”We wanted to continue to add value to our members and the provision of free consultancy by an individual who represents the best of Sweden means that our members will benefit hugely from the wisdom of an impressive number of years of experience.”

SBTA is the exclusive Swedish partner to the Global Business Travel Association (GBTA) and it partners with GBTA’s three other Nordic partners to manage the Nordic Benchmark Group.

GBTA’s European Managing Director, Paul Tilstone, said about the SBTA move ”This is a great idea from a dynamic and committed GBTA partner. Our partners are great at creating added value to professionals for the benefit of the business travel market and this is a perfect example of best practice which others can learn from. I can see other associations following suit.”

Mrs Lundberg will continue to lead the SBTA Global Network Group and provide private consultancy services whilst carrying out her role as Senior Advisor to the association.
Advertisement

Destinations

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

ftnNEWS would like to present you a unique vacation idea here in Turkey: Cappadocia Region. Located on the central Anatolia plateau within a volcanic landscape sculpted by erosion to form a successi...

Fascinating Tunisia

Fascinating Tunisia

Recently I have visited Tunisia as a familiarization trip organized by the Tunisia Tourism Ministry with the support of Tunis Air. Tunisia is not only a beach holiday destination. It also offers a r...

City of beauties: Kharkiv

City of beauties: Kharkiv

Kharkiv or in Russian Kharkov, located in the northeast of Ukraine, is the second largest city in the country with a population of over 1.5 million inhabitants. Thanks to the European Football Champ...