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airBaltic Appoints Chief Commercial Officer

  • Published by Vedat

Latvian national airline airBaltic has appointed Michael Grimme for the post of Chief Commercial Officer.

Michael Grimme joined airBaltic as a Senior Vice President Sales and Marketing in early 2012.

Martin Gauss, Chief Executive Officer of airBaltic: “We are delighted to reinforce airBaltic management by promoting Michael Grimme to Chief Commercial Officer. Michael Grimme’s achievements in airBaltic include boosting the efficiency of the sales organization, and active and hands-on contribution to our airBaltic ReShape programme that brings consistently better-than-planned results.”

Michael Grimme has extensive experience of more than 20 years in the travel and aviation industry. Before joining airBaltic in early 2012, Michael Grimme was the Director of Sales and Marketing at TraviAustria Gmbh, an IT service provider for the travel industry in Central Europe. As a former Director of Sales and Marketing at the German airline dba Michael Grimme achieved a successful turnaround of the sales and marketing function, and contributed to strengthening of dba as a business airline. Michael Grimme has also served as the Director of Marketing and International Sales of the German carrier LTU, where he was responsible for relaunch of the brand, strengthening sales and the loyalty programme. He has also held other sales-related posts in British Airways and Deutsche BA.

Michael Grimme is a German national, aged 45, married and has a child.

airBaltic serves over 60 destinations from its home base in Riga, Latvia. From every one of these, airBaltic offers convenient connections via North Hub Riga to its network spanning Europe, Scandinavia, Russia, CIS and the Middle East.

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