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High demand continues for ITB Berlin

  • Published by Vedat

David Ruetz, head of ITB Berlin: “Despite the economic difficulties around the world ITB Berlin is a place where the global trade industry can still do good business.

itb-berlin-verticleThe high level of demand from emerging destinations such as Asia and South America and the growth of popular markets such as Travel Technology are proof of how stable the global travel industry is.“

Worldwide demand for floor space at ITB Berlin is high, no more so than from exhibitors representing Arab and Asian countries and South America.

The Travel Technology Hall (Hall 6.1) is already booked up and features leading companies in this market. At the eTravelWorld experts will be giving lectures and workshops debating the latest social media and mobile travel services topics. The Gay & Lesbian Travel section in Hall 2.1 is also set to expand.

Indonesia, the partner country of ITB Berlin 2013, is represented in Halls 26 and 4.1, where visitors can watch colourful stage events. This year the ITB Berlin Convention is celebrating its tenth anniversary, with numerous leading experts holding lectures and discussions. The show’s Convention & Culture Partner is Azerbaijan, which in addition to being on the combined stand in Hall 3.2 is also showcasing the beauty of the Silk Road in Hall 7.2b. This year marks the second time that ITB Berlin, together with the United Nations World Tourism Organization (UNWTO), is highlighting developments on the famous Silk Road. At the ITB Berlin Convention sustainable tourism, climate change and water shortages are among the topics at this year’s CSR Day.

Newcomers to ITB Berlin 2013 include South Sudan, which gained independence from Sudan on 9 July 2011 and is represented alongside other African countries. Arab countries such as Egypt, Jordan, Israel, Morocco, Tunisia, the United Arab Emirates and Libya have already booked their places at the world’s largest travel trade show. Iraq occupies an even larger stand than last year. Yemen is back after an absence from ITB Berlin. Asian countries, including Indonesia, the Philippines, Taiwan and China are represented on larger stands. Hall 5.2b is fully occupied with India’s displays and a number of Indian exhibitors have moved to Hall 5.2a, where the state of Uttarakhand is represented for the first time. Destinations such as Nepal and Bhutan are becoming increasingly popular and can be found in Hall 5.2a along with various independent exhibitors. After a number of years hosting their own stands Australia and New Zealand are combining again to present a joint display in 2013. This year Papua New Guinea can be found in the centre of Hall 5.2a.

Lesbian, gay, bisexual and transgender travel (LGBT) has long ceased to be a niche market. The fact that the Pink Pavilion in Hall 2.1 is booked up is proof of this. This year the now famous Vienna Gay Café is joined by a stand hosted by the city of Vienna. Newcomers to the Pink Pavilion are the New York resort The OUT NYC, Czech Tourism, the Monochrome Resort in Thailand and Indjapink, an Indian tour operator and pioneer of gay tours. Also attending again are the ITB partners TomOnTour/Diversity Management, the International Gay &Lesbian Travel Association (IGLTA), as well as numerous international co-exhibitors including Siegessäule, Spartacus, DERTOUR and Destsetters, and numerous co-exhibitors from Greece and Cyprus. On 8 March at the ITB Destination Days, an event at the ITB Convention, experts are discussing the future prospects of this market.
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