Two new Regional Sales Directors have been appointed to the Melbourne Convention Bureau’s offices in Asia, Chief Executive Officer, Karen Bolinger, announced today.
Edward Kwek will be heading up the Singapore office as Regional Sales Director – South Asia, and Jessica Chang will take on the position of Regional Sales Director – North Asia in Shanghai, joining Business Development Manager – China, Jenny Yang.
Mr Kwek joins MCB from the Institute of Technical Education where he was Section Head, Leisure & Travel Operations, and brings with him a wealth of experience in the hospitality and tourism industries.
Miss Chang has previously held the role of Director, MICE Project Office at the Bureau of Foreign Trade in Taiwan and has also held various positions in destination marketing and travel companies throughout Asia and Europe.
Ms Bolinger said the new additions to the team will be charged with the task of implementing MCB’s strategy for Asia under the management of Director International Incentives, Jasmine Lim.“North and South Asia are very important markets for MCB, particularly for corporate and incentive business, so it is essential that these regions are serviced effectively,” Ms Bolinger said.