Menu

AIME pre-tours boost business for Victoria

  • Published by Vedat
The Asia-Pacific Incentives & Meetings Expo (AIME) 2013 pre-touring program has again proven successful with 100% of survey respondents indicating they either plan to (83%) or may (17%) bring business to Melbourne/regional Victoria in the future.
Around 180 Hosted Buyers and media representing 25 countries in addition to Australia participated in one of 13 pre-touring options throughout the state from 23-24 February 2013 just prior to AIME, with 93% completing surveys.

The survey results also revealed extremely high levels of satisfaction across the board, with 96% satisfied with the accommodation and regional tour hosts, 94% with the transfers, 88% with the choice of pre-tours available and 87% with site inspections and meals.

Chief Executive Officer of the Melbourne Convention Bureau (MCB), Karen Bolinger, said it was extremely pleasing to see such positive results.

“Each year we work closely with our metropolitan and regional partners to come up with a pre-touring program that we believe will not only be enjoyable for our delegates, but will also encourage them to choose Victoria for their next business event,” Ms Bolinger said.

“These results show that pre-touring is still very relevant to the AIME itinerary and more importantly, is generating business for the state, proven by the fact that 60% of respondents said they will definitely bring business to Melbourne/regional Victoria in the future as a result of the pre-touring program.

Hosted Buyers that took part included professional conference organisers (20%), travel agents (18%), incentive travel agents (11%), corporations (10%) and more.

The pre-tour options included Ballarat; Great Ocean Road; Daylesford and Macedon Ranges; Evolving Success-Coffee Tour; Melbourne Golden Mile Walk; Mildura; Mornington Peninsula; Phillip Island; Wangaratta; and Yarra Valley and The Dandenong Ranges.
Advertisement

Most Read in this category since 01.01.2016

  • 1
  • 2
  • 3
  • 4
  • 5
Prev Next

Destinations

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

ftnNEWS would like to present you a unique vacation idea here in Turkey: Cappadocia Region. Located on the central Anatolia plateau within a volcanic landscape sculpted by erosion to form a successi...

Fascinating Tunisia

Fascinating Tunisia

Recently I have visited Tunisia as a familiarization trip organized by the Tunisia Tourism Ministry with the support of Tunis Air. Tunisia is not only a beach holiday destination. It also offers a r...

City of beauties: Kharkiv

City of beauties: Kharkiv

Kharkiv or in Russian Kharkov, located in the northeast of Ukraine, is the second largest city in the country with a population of over 1.5 million inhabitants. Thanks to the European Football Champ...