Menu

GenieConnect launched marketing automation system for events

  • Published by Vedat
GenieConnect, the digital solutions provider for the events industry, has announced the launch of MarketingConnect, an intelligent marketing automation system for events.

Genie-Connect-logoAs an integrated marketing automation solution, MarketingConnect has been designed to utilize event and attendee behavior information gathered from other GenieConnect tools to generate relevant & personalized content, which is then channeled through attendee communications channels like email, in app & push messages. This allows event organizers to send highly targeted and relevant information to attendees to maximize engagement throughout the entire event life cycle.

MarketingConnect is the only tool currently available on the market that allows event organizers to tailor automated marketing communications, adding value to their event and attracting more attendees. In turn, this provides event attendees with helpful information that is tailored to their needs.

MarketingConnect uses a combination of time and action based triggers, merged with configurable workflow rules, which can tailor follow-up communications based on whether the user opens the message and how they subsequently interact with the content, meaning that no two messages are the same.

To find out more about integrating MarketingConnect into event marketing strategies, contact This email address is being protected from spambots. You need JavaScript enabled to view it.
Advertisement

Most Read in this category since 01.01.2016

  • 1
  • 2
  • 3
  • 4
  • 5
Prev Next

Destinations

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

ftnNEWS would like to present you a unique vacation idea here in Turkey: Cappadocia Region. Located on the central Anatolia plateau within a volcanic landscape sculpted by erosion to form a successi...

Fascinating Tunisia

Fascinating Tunisia

Recently I have visited Tunisia as a familiarization trip organized by the Tunisia Tourism Ministry with the support of Tunis Air. Tunisia is not only a beach holiday destination. It also offers a r...

City of beauties: Kharkiv

City of beauties: Kharkiv

Kharkiv or in Russian Kharkov, located in the northeast of Ukraine, is the second largest city in the country with a population of over 1.5 million inhabitants. Thanks to the European Football Champ...