Menu

New hall layout for countries at ITB Berlin

  • Published by Vedat
ITB Berlin continues to physically concentrate key themes, tourism companies and individual countries on the Berlin Exhibition Grounds in an effort to provide shorter distances for visitors.

Following the relocation of Training & Employment in Tourism from Hall 5.1 to Hall 11.1, the countries previously in that hall are now moving too. Thus an all-new, smaller-sized hall has been set up for Europe (Hall 7.2b), which will be home to the Czech Republic, the Slovak Republic and Romania. Serbia and Hungary will occupy new display areas in Hall 2.2 at the south entrance. Bangladesh, Kyrgyzstan, Uzbekistan, Kazakhstan, Turkmenistan, Tajikistan, Iran and Pakistan are all moving to the hall of the Silk Road (Hall 7.2a).

According to Dr. Martin Buck, director of the Competence Center Travel & Logistics at Messe Berlin, the hall reorganisation offers dual benefits: “The new hall layout with its geographical divisions makes it easier for visitors to find their way around. It shortens the distances they need to cover, thus giving them more time to find out about new things and have in-depth meetings. Furthermore, the exhibitors in Hall 11.1 have long requested a hall with a higher ceiling in order to be able to realise stand concepts with more attractive displays.“ Hungary will be screening large-scale images on its multi award-winning stand at ITB Berlin 2014 and so will be able to showcase its tourism highlights through the use of imagery.

Advertisement

Most Read in this category since 01.01.2016

  • 1
  • 2
  • 3
  • 4
  • 5
Prev Next

Destinations

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

ftnNEWS would like to present you a unique vacation idea here in Turkey: Cappadocia Region. Located on the central Anatolia plateau within a volcanic landscape sculpted by erosion to form a successi...

Fascinating Tunisia

Fascinating Tunisia

Recently I have visited Tunisia as a familiarization trip organized by the Tunisia Tourism Ministry with the support of Tunis Air. Tunisia is not only a beach holiday destination. It also offers a r...

City of beauties: Kharkiv

City of beauties: Kharkiv

Kharkiv or in Russian Kharkov, located in the northeast of Ukraine, is the second largest city in the country with a population of over 1.5 million inhabitants. Thanks to the European Football Champ...