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Puerto Rico meetings industry strengthen its sales team

  • Published by Vedat
Milton Segarra, president & CEO, Meet Puerto Rico (MPR), recently announced the appointment of Joyce M. Martínez to Vice President, Business Development & Sales at the organization which leads the sales efforts to promote Puerto Rico as a world-class meeting and convention destination.

In her new role, Martínez will oversee the organization’s long-term selling strategies, as well as manage and supervise MPR’s sales team in the U.S. and Puerto Rico. Martínez will maintain her activities conducting research analysis of primary and secondary markets for the implementation of business development and sales strategies for the organization.

Most recently serving as director of research and business development for the organization, Martínez has a long-standing history with Meet Puerto Rico, as a consultant and as an employee for more than fifteen years with Meet Puerto Rico. During her tenure, Martínez served as Associate Vice President of Strategic Marketing Research, Director of Sales and Marketing for the U.S. Hispanic and Latin America Markets, and Manager of Member Affairs.

For eight years, Martínez worked independently as a sales and marketing research consultant for hotel companies and casinos in the U.S. and Puerto Rico. She also worked on special projects for destinations such as Mexico, Aruba, Jamaica and the Dominican Republic. In addition, she was an instructor for Destination Marketing Association International’s (DMAI) Sales Academy program in Latin America as well as a professor at various universities in Puerto Rico and the United States.

Martínez holds a bachelor’s degree in International Affairs with a minor in Anthropology as well as a master’s degree in International Business and Commerce specializing in International Marketing Research from George Mason University in Fairfax, Virginia. She has served as an international instructor for the Destination Marketing Association International (DMAI), the top industry association dedicated to the role of destination marketing, is an invited professor of George Washington University and has also worked as a Government Relations Coordinator for the U.S. Hispanic Chamber of Commerce in D.C.
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