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Record-breaking attendance at Canadian Tourism event

  • Published by Ozgur Tore

Vancouver will host Rendez-vous Canada (RVC), the Canadian Tourism Commission (CTC)’s premier international tourism marketplace this May.

rendez-vous-Canada14The Vancouver Convention Centre in Vancouver, BC, will play host to hundreds of international travel buyers jetting in May 27-30 from 28 countries, including all of CTC’s key markets, for close to 24,000 pre-scheduled face-to-face business appointments with Canadian sellers of tourism experiences and products. Of the best-ever total of 475 foreign buyers, the US leads the pack with 70 buyers, a 16% increase over 2013, while China has upped its numbers from 51 to 61 buyers this year, followed by Japan with 38 and Germany with 32 buyers. However, RVC is only a gateway to the rest of Canada for the 1,500 international travel professionals at the four-day event.

RVC is the go-to event for international tour operators, wholesalers and packagers who are on the hunt for exciting new tourism products, services and packages that will make the difference in a fiercely competitive global tourism marketplace. The stakes are high—visitors from key overseas markets spent an average of $1,477 per trip to Canada in 2012 compared to Canadians who spent an average of $266 per overnight trip while travelling domestically.                                                                                                                      

“According to Statistics Canada data, every 1% increase in visitors to Canada generates an $817-million increase in Canadian exports,” says Greg Klassen, CTC president and CEO (Interim). “The business taking place at four days of RVC will provide a unique boost to the host city and significant long-term benefits for the whole Canadian economy.”

CTC’s recently published 2013 Annual Report confirms that CTC’s tourism marketing efforts generate

$545 million in tourism revenue for Canada’s economy (of which $72 million goes toward federal tax revenue) and create or protect 4,416 jobs in the domestic tourism industry.

RVC 2015 will take place May 26-29 in Niagara Falls, ON.

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