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CONVENE to focus on sales and marketing strategies at the European association sector

  • Published by Ozgur Tore

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CONVENE Professional Development Academy and the subsequent two day programme form an integral part of CONVENE taking place in Vilnius 11-12 February.

The Academy programme has been crafted to focus only on effective sales and marketing strategies and tactics with industry overviews being provided by Rob Davidson from UK, and Marcel Vissers from Belgium who will deliver an over view of the European international association sector. Paul Kennedy MBE will provide insights into key account management techniques and sector specialists will deliver tailored workshops about penetrating the Polish, German and Scandinavian markets. Sarah Fleming from the UK will deliver practical advice about how to win international association business. The academy will also see Patrick Delaney one of the world’s leading industry figures deliver his keynote about using networking techniques to boost business success and Linda Pereira one of the world’s top 100 professional conference organisers providing direct and practical advice about delivering great site inspections.

During the two show days the education programme will include Thomas Bangert speaking about the effectiveness of Trip Advisor, Fiona Pelham about creating events which are both profitable and sustainable and a session about meeting design delivered by Julien Carlier from France.

Jolanta Beniuliene CONVENE Exhibition Director said’ this powerful line up of speakers is testament as to the development of CONVENE as a place to do business, to meet industry peers and to learn, we have a compelling combination of practical sales and marketing workshops delivered by acknowledged experts in the field, combined with completely new topics designed to stimulate thought and aid business development’

Registration for CONVENE and its wide ranging educational offer is open for exhibitors, registered meeting planners and visitors. More information at www.convene.lt

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