Following on from its successful Asia Pacific launch in February, International Convention Centre Sydney (ICC Sydney) will visit cities across Asia to meet with business event decision makers ahead of its December 2016 opening.
“ICC Sydney is stepping up its engagement across Asian markets. Our involvement in Business Events Australia’s high profile annual marketing mission in the region allows us to further showcase the range of innovative marketing tools that have already been incredibly well received by the industry,” said ICC Sydney Chief Executive Officer and AEG Ogden Group Director of Convention Centres, Geoff Donaghy.
A selection of digital and physical solutions, including a virtual tour, bring the features of ICC Sydney to life during its construction phase, highlighting the venue’s diverse functionality as well as its integration with a dynamic waterfront business and leisure precinct.
“We believe our inner-city location and world class, flexible venue will be extremely appealing to Asian clients. Located in the heart of Sydney’s business, education, research and knowledge communities, our multipurpose venue also capitalises on harbourfront and city skyline views,” said Mr Donaghy.
Many Asian buyers and clients will have already experienced successful events at ICC Sydney’s sister venue Kuala Lumpur Convention Centre. As a result, they will be familiar with the high quality of facilities and service provided by ICC Sydney’s manager AEG Ogden.
ICC Sydney will participate in Business Events Australia’s North East Asia Showcase in Shanghai (19-21 April) and the South East Asia Roadshow in Jakarta, Kuala Lumpur and Singapore (3-7 May).