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Europe discovers the ‘new’ New York City

  • Published by Ozgur Tore

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Significant openings and developments in the ‘new’ New York City were presented to influential media, key product managers and travel agents selling New York City in Amsterdam, Dublin, Belfast, Glasgow and London.

NYC & Company, New York City’s official marketing, tourism and partnership organization visited those cities as part of a trade roadshow and met with 82 media during three-city media mission as well as 240 agents and 40 product managers.

This week Taylor Swift, the City’s Global Welcome Ambassador as part of the “Welcome to New York” campaign, will be kicking off concerts in Glasgow, Manchester, London and Dublin on her 1989 world tour with her Welcome to New York song. Furthermore, NYC & Company recently announced its first-ever bilingual family tourism campaign starring Dora as the City’s newest Official NYC Family Ambassador. In 2014, the City welcomed an estimated 17.2 million family visitors, a 3% increase from the year before. Now live at nycgo.com/family, Dora provides families with kid-friendly New York City travel materials, guides and itineraries in both English and Spanish.

Fred Dixon said, “New York City is experiencing a ground-breaking moment in history, with unrivalled new tourism products that are truly transforming the destination. During this monumental time, we are pleased to present the ‘new’ New York City to influential audiences around the world and, specifically, to European travel media this week. Summer is not only the ideal time to visit these brand-new attractions and hotels but also to take advantage of the City’s many free and affordable activities, ranging from outdoor concerts and festivals to museums and tours.”

During the trade roadshow, NYC & Company was joined by representatives from the 9/11 Memorial & Museum, The Broadway Collection, CityPASS, The Empire State Building Experience, InterContinental New York Times Square/InterContinental New York Barclay, The London NYC and Marriott Hotels of New York City.

New York City is forecasted to receive 220,000 Irish visitors in 2015, up from 217,000 in 2014, while the UK remains the top overseas origin market to New York City with 1,172,000 UK visitors forecasted for 2015, up from 1,139,000 in 2014. Reflecting a steady growth of international visitation year on year (to 12.6 million international visitors in 2015), New York City is on track to welcome 58.1 million visitors in 2015. Earlier this year, Mayor Bill de Blasio and NYC & Company’s President and CEO, Fred Dixon, announced New York City is on the ‘Road to 10 Million More Visitors,’ sharing the next tourism forecast of 67 million annual visitors by the end of 2021.  

NYC & Company had plenty to shout about on this week’s roadshow as President and CEO, Fred Dixon, and Senior Vice President of Global Communications, Chris Heywood, presented brand-new attractions such as the One World Observatory (opened 29th May), the Ellis Island National Museum of Immigration (opened 20th May) and the Whitney Museum of American Art (opened 1st May), in addition to the City’s booming hotel industry, infrastructure improvements, dining scene and more.

Hotel development in New York City remains strong, with a record 102,000 hotel rooms last year and more than 11,000 additional rooms expected by the end of 2015. With inventory expanding to more than 124,000 hotel rooms in the next three years, New York City is more diverse and accessible than ever. New properties range from select-service to luxury and are part of both global portfolios and smaller boutique brands, offering visitors a variety of options when booking travel to New York City. This year alone New York City’s hotel scene saw the opening of the New York EDITION, the Hilton Garden Inn Long Island City, the Baccarat Hotel & Residences, the Knickerbocker and 1 Hotel Central Park.

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