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PepsiCo invests in hospitality industry

  • Published by Ozgur Tore

kola house nycOne of the world’s leading brands, PepsiCo which has products that are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world invests into the hospitality industry with first-of-its-kind hospitality venture.

Pepsi announces its plans to launch Kola House, the first experimental kola bar, restaurant, lounge and event space to open in the U.S. market. It will open its doors in spring 2016 in New York City's Meatpacking District.

Kola House's experimental and elemental themes honoring the kola nut will be brought to life through resident cocktail curator Alex Ott. Ott's unrivaled background in flavor chemistry and his superior knowledge of food and beverage pairings and global palates make him the ideal mastermind behind the development of Kola House's cocktails and elixirs. A full artisanal menu from a rising resident executive chef will also offer specialty plates inspired by the kola nut.  

The flagship location will also serve as a transformative event space for pop culture moments in music, art, style, film, sports and more. Pepsi is leveraging its broad partnership with Live Nation to help build out a special music series, Live at the Kola House, which will serve as tent pole moments throughout its year-long programming. Each of the intimate, stripped down performances will bring fans up-close to the artists both visually and acoustically for the once-in-a-lifetime shows.

"Through curating and producing the live music series for Pepsi, guests at Kola House will enjoy distinctive engagements by not-to-be-missed artists," said Darin Wolf, Live Nation's Executive Vice President, Media & Sponsorship.

To achieve the aesthetic, PepsiCo Design, led by Mauro Porcini, leveraged the creativity of an internal team and partnered with interior design firm, Kravitz Design Inc. "Kravitz Design worked closely with the Pepsi team to create a space that brings the Kola House vision to life as a multifaceted culinary and culturally exciting experience." said Lenny Kravitz, President of Kravitz Design Inc.

Kola House will also include a modular series at key events in pop culture that will replicate the experience of the flagship location, with local themes and ties woven into the food, beverage and designs. The first of the modular locations will open as an exclusive VIP space in San Francisco during Super Bowl 50, at Pier 70 – a collaboration between Pepsi and DIRECTV announced last month.

For more information and updates about Kola House, please visit www.kolahouse.com.

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