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2016’s Most Popular MICE Destinations

  • Published by Ozgur Tore

A recent global Destination Index revealed the top destinations in Asia, Europe, the Middle East, and the United States for meetings and incentives.

The global Destination Index, which is compiled by the leading Global DMC and Event Management Companies, Pacific World and ACCESS Destination Services, identifies each year the countries and cities most thriving within the meetings, incentives and conferences industries.

top mice destinations2016

Thailand, Indonesia and Singapore were recognised as the top countries in Asia for meetings and incentives, with Bangkok and Bali voted as the most popular cities, and meetings and incentives being the most requested event types in Singapore. Governmental stability, attractive exchange rates and improved flight connections were factors contributing to the increased attention from source markets including North America, Australia and other Asian regions.

In Europe, France and Italy were identified as the top countries for meetings and incentives. Improved transport links and investment in infrastructure resulting in the opening of a number of new hotels and venues were factors accountable for the fact that Milan and Paris have both been voted as the most popular European cities for Meetings and Incentives, with increased interest from source markets such as the Middle East, USA, UK, Germany, and Brazil.

top mice cities2016

The UAE was recognised as the most popular destination for incentives and conferences in the Middle East, with the UK, Saudi Arabia and India identified as the key source markets placing inbound business into the destination. Accessible flight routes, new hotels, and an investment of time and resources in the latest technology and set-ups to facilitate large-scale events have pushed the UAE to the top of the list.

Texas topped the list as the most popular destination for meeting and events in the USA, followed by Florida and Las Vegas. New venues, restaurants and an increase in international and regional flights have boosted the popularity of these destinations while the abundance of available VIP experiences have established Dallas, San Antonio, Miami, and Las Vegas as key cities for conference and incentives in the U.S.

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