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Discover how to make luxury travel truly different

  • Published by Vedat

The high-end traveller from each and every corner of the world is changing. No longer can they be identified on appearance and no longer do they demand opulence and absolute luxury.

Instead, luxury tour operators and buyers look for the authentic, the new, the actual experience as opposed to only the 5* magnificence traditionally associated with those with large amounts of money to spend.

The most discerning of tour operators and travel buyers from across the world will gather in Cannes from 5 - 8 December to attend International Luxury Travel Market – the private business to business event for the luxury travel community. Together with luxury travel suppliers to the industry, they will meet to create something individual.

VIPs from luxury travel and other key travel influencers including the best of the world’s luxury travel media will share perspectives on what is really hot and what is not for luxury travel experiences today in a dedicated Education Programme at ILTM on Monday 5 December at the Palais des Festivals et des Congrès in Cannes.

Delivering the highest standards of service is paramount to elite travellers, but nowadays, so too is a dedicated and active Environmental Programme and a commitment to Corporate Social Responsibility. Luxury travellers are increasingly looking to get under the skin of a destination and know that the people they travel with care for their natural environment and local community. In a dedicated seminar, we hear from some travel suppliers, who have developed products designed with its surroundings and local communities in mind. Herbert Frei, President of the soon to be opened Pikaia Lodge Eco-Hotel Project in the Galapagos Islands, Rory Hunter of Song Saa Private Island in Cambodia and David Spooner, Executive Vice President, Sanctuary Retreats will share their views on CSR in Travel today as part of the ILTM Education Programme.

Equally, the world of gastronomy has now become one of the most important factors to luxury travellers from every corner of the globe! ILTM will this year run dedicated seminars on ‘Gastronomic Travel’ (with high-level panellists including Franck Farneti, General Manager of the Cap d’Antibes Beach Hotel and Regional Head of Relais & Chateaux and MPS Puri, CEO of Nira Hotels and Resorts), discussing increasingly popular luxury culinary experiences such as cookery master classes or dining at the Chef’s table in Michelin starred restaurants.

The ILTM Education Seminar Programme takes place on Monday, 5th December from 3.15 to 5.30pm at the Palais des Festival et des Congrès in Cannes. It is followed by the well-known ILTM Ultratravel Forum, where Isadore Sharp, founder of Four Seasons Hotels and Resorts will be honoured and interviewed live on stage. ILTM continues from 6th to 8th December inclusively.
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