Following the success of the first ILTM Americas in Mexico earlier this month, International Luxury Travel Market (ILTM) – organised by Reed Travel Exhibitions – has announced that it will be launching a similar event in South Africa next year: ILTM Africa.
Taking place on Monday 8 and Tuesday 9 April 2013 at one of Cape Town’s landmark hotels, The Mount Nelson, ILTM Africa will be a unique event where all suppliers will represent luxury travel experiences from the African continent, meeting with hosted luxury travel buyers and agents from the most significant - as well as key emerging – global luxury travel markets. This is a new format for ILTM: its other regional events (ILTM Asia and ILTM Americas) invite exhibitors from across the world to meet with invited buyers from the specific region.
Alison Gilmore, Reed Travel Exhibitions, ILTM Exhibition Director commented, “The success of ILTM Americas proved just how hungry the luxury travel market is to continually seek new experiences. Africa holds some of the world’s greatest wilderness areas, richest cultures and most awe-inspiring wildlife – it is full of life from the tops of the mountains to the depths of the oceans. ILTM Africa will offer a specific platform for this breathtaking continent to show the world’s most influential luxury travel buyers the full range of its many authentic experiences.”
ILTM Africa will be a one-to-one summit, matching mutual requests from buyers and exhibitors alike to meet on a strict one-to-one ratio. Following the traditional ILTM format, both buyers and exhibitors must follow a strict accreditation process in order to participate. The event will begin with an Opening Forum that reflects key trends and issues, both locally and globally, involving movers and shakers from global luxury travel in a series of interviews and debates.
Alison Gilmore continued, “Since announcing the launch of ILTM Africa, we have been inundated with interest from across the continent, including both the established and the newer, independent operators. Each has commented on how delighted they are that there is now a dedicated platform enabling them to present themselves to those that represent the most discerning of the world’s luxury travellers. ILTM is about addressing the luxury travel needs of both buyers and suppliers and in bringing the variety of this incredible, diverse continent to the forefront of the luxury travel world, ILTM Africa is an unmissable opportunity for those that are able to attend.”Yvan Vermeesch, Managing Director of XO Private added, "ILTM always stands for carefully selected hosted buyers, only the finest exhibitors, a most successful appointment-driven show format, an excellent appointment setting system, great networking events and a knowledgeable management team that perfectly understands the luxury travel industry. It should thus come as no surprise that our XO Private Members are always keen to participate in all ILTM shows around the globe. We expect nothing different from ILTM Africa and look forward to participating in this exciting new show with a prominent XO Private presence."