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UK Prepares for Increase in Japanese Luxury Travellers

  • Published by Vedat

The UK luxury travel market is preparing to receive a growing number of the predicted 19 million Japanese that will travel overseas in 2013.

According to the Japan Tourism Board, a strong yen, lower airfares and rising interest in bespoke UK experiences is predicted to attract increasing numbers of the 1.7 million high-net worth individuals (the second largest population after the United States) who live in Japan. Responding to industry demand, International Luxury Travel Market (ILTM) Japan, Kyoto, 11 – 13 March 2013 has been created as a platform for international luxury travel brands to do business with high end Japanese travel agents and tour operators who are looking to create bespoke leisure time for their clients. Early exhibiting companies include Ritz Carlton, Nira Hotels and Resorts and Silversea Cruises.

Alison Gilmore, Exhibition Director, ILTM commented, “Last year’s Olympics, the Golden Jubilee and even footballer Shinji Kagawa’s transfer to Manchester United have shifted high end Japanese perceptions of the UK experience. The UK saw a 6% increase in arrivals from Japan in 2012 and ILTM Japan will facilitate many more business opportunities for UK elite brands and experiences.”

ILTM Japan is a niche event where 60 high end luxury travel agents, planners and tour operators will meet with a similar number of both international and authentic Japanese travel experiences. Each of the buyers and suppliers invited to attend ILTM Japan must be accredited for participation at this specialist event, as pre-scheduled appointments will be arranged on a strictly one-to-one ratio.
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