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ILTM Americas Expands To Meet Growing Regional Markets

  • Published by Vedat

ILTM Americas is returning to Mayakoba on the Riviera Maya, Mexico between 30 September and 3 October.

The event provides an exclusive opportunity for global luxury travel suppliers to develop business with buyers from high spending markets across the Americas continent such as Brazil, Mexico, Panama, Chile, Columbia, Venezuela as well as North America.

The International Monetary Fund (IMF)'s World Economic Outlook is forecasting that Latin America will expand by 3.9% in 2013, anchored by a 3.5% expansion in Mexico and Brazil (Latin America's largest economy). Research also reveals that 34% of ‘ultra-affluent’ consumers across the US (the world’s largest outbound market) are reportedly more interested in premium, luxury travel experiences this year.

ILTM Americas will welcome 300 elite travel suppliers and host 300 VIP Buyers for their exclusive benefit, creating significant opportunities to build luxury travel businesses and luxury travel communities. Up to 69 pre-scheduled appointments between each buyer and supplier will take place during the four-day event, as well as a detailed programme of social networking activities.

Simon Mayle, ILTM Head of Marketing and Buyer Programmes commented, "ILTM Americas is fundamental for all luxury travel brands who want to take advantage of Central and South Americas’ robust economic boom. Latin America is currently maintaining high levels of economic growth, creating a whole generation of new wealth - Peru in particular has emerged as one of the fastest growing and most stable economies in the region, alongside Panama, Chile, Colombia and Bolivia.”

As one of the buyers who attended the launch edition last year, Paula Gamas, CFO of ITG (International Travel Group Mexico), summed up the agent experience:

“ITG has been participating in ILTM for nine years; it is an extraordinary event because of the incredibly high level of networking opportunities with luxury travel suppliers both known to us and new. We always meet with the decision makers of each company, ensuring efficient and effective business. The first ILTM Americas was very successful: both suppliers and buyers have had the opportunity to reach out to the highest level of luxury travel market resources.”

Esteban Novoa, Sales Manager, Martin Santiago Travel added, "The organisation of ILTM Americas 2012 was perfect - the duration of the interviews, the quality of the suppliers, and the fantastic end of event evening at Maroma Beach!"

Last year’s launch edition of ILTM Americas successfully welcomed 150 exhibitors and 150 luxury travel buyers, bringing together the world’s most sought after collection of international luxury experiences for luxury travel buyers from North, South and Central America.

Mayle continued: “74% of buyers who attended ILTM America 2012 had never been to an ILTM event before, giving exhibitors the opportunity to identify the new rising stars of luxury travel.”

In 2012, it was reported that Brazil overtook the UK as the 6th largest economy in the world. Panama remains one of the fastest growing Latin American countries, with a growth rate of 9.5% in 2012 - a rate similar to growth rates in India and China. Panama, Chile, Colombia, Bolivia and Peru achieved expansion rates in 2012 that exceeded the regional average of 3.5 percent GDP growth.

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