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WTM Launches First Luxury Showcase

  • Published by Vedat
World Travel Market 2013, the leading global event for the travel industry, will host its first A Taste of ILTM at WTM on Monday 4 and Tuesday 5 November.
A Taste of ILTM at WTM, in association with fellow Reed Travel Exhibitions event International Luxury Travel Market (ILTM), will see up to 60 luxury UK buyers - who buy global products - hold a minimum of 30 pre-scheduled business meetings with luxury exhibitors.

The event brings the successful pre-scheduled appointment system and table-top meeting structure from WTM’s sister event ILTM. Meetings will be up to 20 minutes long giving exhibitors and buyers the opportunity to explore the potential for signing contracts. The two-day event concludes with a high-profile headline speaker from the luxury sector and a Champagne networking reception.

The two-day event, which takes place during the first two days of WTM 2013, will focus on luxury UK buyers, especially those who will not be attending ILTM in Cannes from 2-5 December 2013.

Reed Travel Exhibitions, Senior Exhibition Director, World Travel Market Simon Press said: “The A Taste of ILTM at WTM recognises the growing importance of the luxury sector.

“The luxury market has ridden the recent global financial downturn better than any other sector and is a growing market around the world. ILTM in Cannes is a global invite-only event, which means many UK luxury buyers are unable to attend. WTM is offering them the unrivalled opportunity to conduct business with a large number of luxury exhibitors in the UK.”

Both exhibitors and buyers will have access to WTM across the full four days (4-7 November), as well as the co-located Travel Tech Show at WTM and Business Travel Market.

A Taste of ILTM at WTM will take place in the UK region of the WTM exhibition floor, near the West Entrance to ExCeL – London in Hall N1.

It is one of three new initiatives at WTM 2013. The other two are;

• The Travel Tech Show at WTM, a ‘show within a show’ event realising the importance of travel technology and that technology buyers are different from those that purchase tourism product, and

• The co-location of fellow Reed Travel Exhibitions event Business Travel Market. The two-day event will take place at ExCeL - London alongside WTM 2013 on Wednesday 6 and Thursday 7 November.

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