High-flying Canada taps into high-end Asian markets

  • Published by Vedat
Canada was a glamorous debutante at ILTM Asia (International Luxury Travel Market) in China June 3-6.

canada-iltm 2013The market has a global reputation for bringing together sellers of high-end luxury travel experiences with discerning luxury travel-trade buyers. This year’s invitation-only event at the Shanghai Exhibition Centre, which had over 400 exhibitors from 55 countries and more than lived up to expectations.

This was the first year that the Canadian Tourism Commission (CTC) and its tourism-industry partners attended. Canada proved to be one of the most popular destinations at ILTM Asia for buyers and international media alike, with CTC and partners taking more than 820 one-to-one appointments over the three days. Evening and lunchtime events also allowed for more networking opportunities with buyers from 21 Asia-Pacific countries.

“Buyers at ILTM are seeking the crème de la crème of luxury travel and Canada is blessed with a multitude of these high-end experiences,” says Derek Galpin, CTC managing director, China. “From hotels and spas in Canadian cities to resorts and unique opportunities to be immersed in nature, Canada has something for every buyer.”

CTC had a fine collection of partners in Shanghai to tell Canada’s luxury travel stories: Destination British Columbia, Travel Alberta, Ontario Tourism Marketing Partnership Corporation, Tourism Whistler, Tourism Vancouver, Tourism Jasper, Tourism Toronto, VIA Rail, Sparkling Hill Resort, VIP Mountain Holidays, Discover Holidays, Hyatt Regency Calgary, Ritz-Carlton Toronto and Ritz-Carlton Montréal.

ILTM Asia was not the only show in town. CTC-South Korea led a distinctive Canadian presence at the HanaTour International Travel Show 2013 May 24-26 at KINTEX in Goyang City. Working with partners Destination British Columbia and Travel Alberta, Canadian Signature Experiences were front and centre at the “Canada House” booth.

CTC-South Korea engaged consumers visiting the booth in different ways: a mogul ski Wii game and a “campsite” photo zone to take fun images of themselves via smartphones.

“Our presence at this international travel show will help to differentiate Canada from other competing travel destinations in a crowded marketplace,” says Don Byun, CTC-South Korea managing director. “Beautiful nature was our major theme to show consumers what unique travel experiences they can have in Canada.”



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