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Melia Jamaica Continues Melia Hotels International's Global Expansion Strategy

  • Published by Vedat
Melia will operate the flagship resort currently known as "Braco Village Hotel & Spa" in Braco, on Jamaica's north coast.

melia-hotels-intlThe resort consists of 226 rooms within colonial-style buildings facing one of the most stunning beaches in the Caribbean, and features five restaurants and a variety of bars, pools and spas. The property will undergo a comprehensive renovation until its opening as Melia Jamaica, scheduled for November 2014. Once it is adapted to the high standards of the Melia brand and the newly heightened quality of the destination, the property will be managed as a Melia All Inclusive, Melia Hotels International's upscale all-inclusive hotels.

According to the Resonance Report, in conjunction with the Luxury Institute, Jamaica is currently one of the most sought after destinations in the Caribbean by affluent travelers from North America. The leading Caribbean luxury destination, The Bahamas, is home to Melia Nassau Beach Resort at the Baha Mar Complex, one of the iconic properties signed by Melia earlier this month. Melia Hotels International's brand recognition will also help to attract international visitors who aim to combine the spectacular beauty of the unique destination, with the convenience of an upscale all-inclusive resort.

"Jamaica is a long awaited destination for Melia Hotels International; the English-speaking Caribbean is a major focus in our global expansion strategy," said Gabriel Escarrer, Melia Hotels International Chairman. "Melia is an international leader and benchmark in the resort segment, expanding our footprint to all major vacation destinations, both inland and on islands in the English-speaking Caribbean-- in addition to the Islands of the Pacific and Indian Oceans, Southeast Asia, and of course the Mediterranean."

Having recently celebrated its 50th anniversary of independence-- alongside its numerous sporting triumphs at the recent Olympic Games-- the sunny island looks set to continue attracting both new and repeat visitors in 2014.
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