It is followed by a real-time research session. This real-time research identified that 79% of ILTM Participants voted Facebook as the best form of social media for client engagement, discounting & online discount sites present the biggest challenge for 2014 and 43% of participants are seeing the most growth from the 35-44 age group.
ILTM Senior Exhibition Director, Alison Gilmore opened the Forum with a tour of each event in the growing ILTM family. Ms Gilmore said,“This year, the ILTM Opening Forum once again highlighted the luxury travel industry’s successes, challenges and opportunities ahead, introducing a line-up of iconic influencers to not only inspire the luxury travel guest list present, but help them drive customer loyalty, and ultimately retain their clients.”
Facebook’s Global Head of Travel, Lee McCabe informed the audience that “the average Facebook reach for a narrowly targeted campaign is 89% - a huge opportunity for travel businesses, considering Facebook’s infinite memory, instant communication and processing power.”
Iconic arbiter of style and Founder of LuxuryCulture.com, Yaffa Assouline presented; ‘Luxury - the New Religion’ addressing that, “luxury is looking for a meaning: the path to sense saturation is a salvation for the luxury industry” and advised participants to “live luxury for oneself rather than anyone else, like a designer creates a one-off brand.”
Business guru and author of ‘Funky Business’, Dr. Kjell Nordström took the stage for the final presentation of the evening, which explored the current socio-economic landscape and gave precious glimpses into the future, including, “The planet is getting richer but 20% of us are getting richer quicker, even though poverty will be gradually eradicated.”
The business of ILTM continues from 3 – 5 December in Cannes.