Set to open in May 2014 in Florence, the birthplace of Italian fashion, the hotel will offer value-added amenities exclusively for guests who reserve their stay through a Virtuoso travel advisor.
The hotel overlooking Florence's famed Ponte Vecchio, is set along the banks of the River Arno just steps away from the Piazza della Signoria, the Uffizi Gallery, and the Salvatore Ferragamo Museum. Guests will enjoy extraordinary views of the city rooftops and surrounding landscape from several vantage points.
"The Ferragamo name is synonymous with superior quality and timeless luxury, making Portrait Firenze a perfect addition to our collection of world-class hotels," said Albert Herrera, Virtuoso's senior vice president of Global Product Partnerships.
The brand-new hotel has 36 suites, including four executive suites, one signature suite, a two-bedroom suite and a five bedroom Portrait Floor. Florentine designer Michele Bonan drew inspiration for the beautifully appointed rooms from the famed craftsmanship of the area and the birth of Italian haute couture of the 1950s. Each room features king-size beds, bathrooms featuring Carrara marble and Ferragamo bath products, well-stocked honor bars with local delicacies, and an innovative Bluetooth sound system.
As part of the hotel's commitment to highly personalized service, known as the 'Portrait Experience,' it offers services such as a personal trainer and an in-room massage menu. The concierge (Lifestyle Team) will help guests arrange special cycling excursions in the countryside, personal shopping trips, and specially created tours of Florence and Tuscany.