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ILTM Africa Opening Forum to address the opportunities at Africa’s luxury travel industry

  • Published by Ozgur Tore

International Luxury Travel Market (ILTM) Africa will be held at the CTICC in Cape Town from 28 – 30 April.

iltm-africa14The ILTM Africa Opening Forum will take place from 09.00 on Monday 28 April, addressing the rise of the continent’s luxury travel industry and the opportunities that this has brought to the region as well as the controversial issues surrounding the continent’s key conservation debates.

Moderated by international Global Business Speaker and CEO of Granger Media Group, the first session opens with Anita Mendiratta, an independent International Strategist and Advisor on Tourism and Economic Development. Anita will share her key insights into Tourism Development in Africa and address what is ‘luxury’ in the context of African travel.

A dedicated ‘Meet the Editors’ panel session follows, including Maria Shollenbarger, editor-at-large, Condé Nast Traveler US and Travel Editor of the UK’s FT How to Spend it and Divia Thani, Editor of Condé Nast Traveller India.

Both exhibitors and Hosted Buyers attending ILTM Africa will gain a unique insight into how such influential publications decide on their luxury travel features including advice on what prompts them to visit a property, set up a photo-shoot or decide who features within their annual hot lists? These two Editors join a list of 14 renown editors from 7 countries – the only luxury travel event in Africa they have chosen to attend this year.

‘Leading the Way’ will focus the debate on conservation. Bringing together two of the continent’s renown guides including Botswana’s Map Ives of Wilderness Safaris - an expert and professional guide in the area for the last 20 years who will share his passion and knowledge alongside South Africa’s Juan Pinto, Director and Head Ranger at Royal Malewane Lodge. Pinto is a multilingual, highly qualified head ranger to the ‘stars’ and has been active in fighting the current rhino horn scourge. In addition to highlighting their own experiences, the session will focus on one of the key issues facing African luxury travel today: the importance of preserving the continent’s indigenous nature, including the big 5, ecosystems, flora and fauna.

Justice Malala, one of South Africa's most well-known political analysts and talk show hosts will close the ILTM Africa Opening Forum, drawing upon some of the issues raised and reflecting on the impact of Africa’s burgeoning luxury travel industry.

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