ILTM Africa was the first event of Africa Travel Week took place in Cape Town, South Africa between 28 and 30 April 2014.
Playing host to African suppliers of luxury travel experiences, products and services and international buyers from 31 countries over 3 days, the second ILTM Africa was considered to be of such great value that next year’s event (13-15 April 2015) is already on its way to being a sell out.
Lianne Kelly Maartens, International Marketing Manager, SUNLUX Collection commented: “We have had a great response to our new brand launch. We have seen buyers from Poland, Latvia, and Russia with serious high net worth clients. We always meet new buyers at ILTM shows and we know that ILTM ensures we meet the vital emerging markets, which certainly doesn’t happen at other events in Africa.”
ILTM Africa was also the place for new product announcements with Virgin’s Natalie Odenbreit and Vanessa Rothery talking about the 90 acre, 22 room Mont Rochelle estate in Franschhoek and Silversea Cruises promoting the Silver Cloud’s 2015 round-Africa itinerary.
In a country where 5 star hotels account for only 5% of available hotel rooms but generated 12% of total hotel room revenue in 2012 and an increase in foreign overnight visitors in the same year staying in luxury rising by 18.7% to R1.2billion, 5* hotels continue to be the fastest-growing hotel category.
Avsar Koc, Regional Sales & Marketing Director for Kempinski Hotels - India, Middle East & Africa attending for the first time said; "I already regret not being here last year. Africa is THE region for Kempinski's growth right now, and ILTM brings the best buyers in this market to this event. It's obvious that the organisers have hand-picked the most knowledgeable and passionate participants for the event to ensure that not a moment is wasted during the three days. We will definitely be back next year."
ILTM Africa is one of three co-located travel industry events that form Africa Travel Week 2014 (28 April – 3 May) in Cape Town. The other events are IBTM Africa (Incentive, Business Travel & Meetings) 28 - 30 April, and WTM Africa (World Travel Market), which will take place from 2 – 3 May.