Infinite Luxury, Asia’s sales, marketing and public relations specialist for the most prestigious hotels and resorts worldwide, announced its partnership with Bulgari Hotel & Residences for its property in London.
Following Giorgio Armani, Lungarno Collection (Ferragamo Salvatore) and Moschino, Bulgari will be the fourth high-profile designer hotel brand Infinite Luxury takes on to increase market share and brand awareness in Asia for.
“The designer hotel trend has evolved in recent years from luxury hotels taking collaborations with designers to premier lifestyle brands opening their own branded hotels”, says Joanne Tang, Managing Director of Infinite Luxury. “This allows brands to create a 360 degree experience for their clientele. In addition to life, eat and breath everything related to their loved labels, guests can expect the same finesse and attention to detail that is associated with a certain luxury brand throughout their stay.
Infinite Luxury has set up the sales and marketing distribution channels throughout Asia, from its offices in Hong Kong, Shanghai and Beijing, positioning over 70 hospitality projects since its establishment in 2010. The Company will represent Bulgari Hotel & Residences, London, as its sales and marketing partner in Hong Kong, China and Taiwan.