The third edition of the International Luxury Travel Market (ILTM) Americas 2014 takes place at The Fairmont Mayakoba in Riviera Maya, Mexico between 22 and 25 September 2014.
The event welcomes exhibitors representing the most luxurious products and destinations around the world to meet with 229 exclusively invited buyers from the Americas.
Mexican political analyst and journalist Javier Tello Diaz presented at the opening of ILTM an overview of the pan-Americas economical and political situations, highlighting how the Latin American wealthy are both investing and spending their wealth. He observed that Latin America is growing slowly but surely as a region and that Brazil and Mexico and would be the countries with the 3rd and 4th largest economies by 2050.
Claus Sendlinger, Founder and CEO of Design Hotels identified a growing demographic group - the single traveller – in his presentation, outlining his insights into the Five Stages of Luxury. He observed that Stage 1 is about Acquisition and Value - where luxury is used to demonstrate wealth and define social position; Stage 2 is about Discernment and Worth – where the customer invests in brands, products and services to articulate higher levels of taste; Stage 3 represents the unique values of Emotion and Experience; Stage 4 reflects Responsibility and Awareness - delivering products or services in a much more meaningful way, as today’s luxury customer builds genuine relationships with only the smartest and fittest of brands; and finally Stage 5 which delivers both the Intellectual and the Poetic. Claus concluded “A search for meaningful life-enhancing experiences has become the keystone of luxury.”