Starwood Hotels & Resorts Worldwide, Inc. will launch the W brand in Marrakech in 2017 with the opening of W Marrakech.
Owned by Morocco-based Menatlas 14 S.A., the 148-room hotel will be located in the city’s dynamic Hivernage district.
Ideally located between the historic Medina and Guéliz, the city’s modern new town, W Marrakech will be near Menara Gardens with easy access to fashionable boutiques and pulsating nightlife destinations. The hotel and residences will be an easy walk from the Medina and a 15-minute drive from Marrakech Menara Airport.
The interiors of the new-build project will be designed by GA Design International, which has also designed other notable Starwood hotels, including W Taipei and The St. Regis Osaka.
W Marrakech will offer a signature restaurant, an all-day dining venue, a destination bar, an outdoor bar and W Living Room (an updated take on the traditional hotel lobby). Other amenities will include an Away® Spa, FIT® state-of-the-art fitness facility, WIRED® 24-hour business centre, and a glamorous outdoor WET® pool deck.
Starwood currently has three hotels in Morocco, including Le Méridien N’Fis in Marrakech as well as Le Royal Mansour Méridien and Sheraton Casablanca Hotel & Towers both located in Casablanca.
W Hotels is a contemporary, design-led luxury lifestyle brand and the industry innovator with 44 hotels and retreats, including 16 W-branded residences, in the most vibrant cities and exotic destinations around the world.