GBTA Announces New RFP Guide to Strategic Meetings Management

  • Published by Vedat

The GBTA Foundation, the research and education arm of the Global Business Travel Association (GBTA) announced the creation of a new RFP Guide to Strategic Meetings Management (SMM).

This guide will represent a standard set of topics for an organization to ask vendors to address when soliciting vendor bids for an SMM program and to help guide internal communication or successful development or expansion of an SMM program.

Daphne Bryant, executive director, GBTA Foundation, said, “Strategic meetings management programs are a proven way for companies to make the most of their investment in meetings. This RFP tool will serve as a step by step guide for planners to improve their meetings programs and evaluate the vendors that will best match their company’s goals, needs and budgets.”

The new guide will work well in conjunction with the Strategic Meetings Management Maturity Index, launched in February 2012. Once a company completes the assessment, their organization will have more meaningful discussions regarding its needs from an SMM vendor. The new guide will allow them to complete the final step in selecting their vendor.

The RFP guide was created in large part by the SMM RFP Taskforce. The taskforce was comprised of individuals from the following companies, Active Network|Starcite; American Express Meetings and Events ; Key Bank; GlaxoSmithKline; Hewlett-Packard; Bondurant Consulting; Accenture; Cisco Systems, Inc.; BCD Meetings & Incentives; and, Experient, A Maritz Travel Company.

The GBTA Guide to Strategic Meetings Management RFI or RFP is available free to members worldwide and is available in the Resources section of the Hub at

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